The average indoor range is duct-taping together a booking tool, a waiver tool, a membership platform, a POS, a marketing tool, and maybe a door access system. Six vendors. Six logins. Six bills. Zero unified data.
When a member signs a waiver, your booking system doesn't know. When a member's payment fails, your door access doesn't lock. When a member hasn't visited in 90 days, your marketing tool has no idea.
You're not buying software. You're buying bridges to nowhere.
The Frankenstack
6 vendors · 6 logins · 6 bills · 0 unified data
One platform
1 vendor · 1 login · 1 bill · all your data connected
Here's how the major platforms stack up — what they actually do, what they actually cost, and where they fall short.
Quick Comparison
| Bizzflo | ShotPro + Gearfire | Coreware | EZFacility | ManageMemberships | |
|---|---|---|---|---|---|
| Real monthly cost | ~$2,500+ | $1,200–1,800 (two vendors) | Unknown | $150–400 | $1,000–1,800 |
| Memberships + billing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lane booking | ✓ | ✓ | ✓ | ✓ | ✓ |
| POS | ✓ | Via Gearfire | ✓ | ✓ | ✓ |
| Waivers | ✓ | ✓ | Via integration | Via Smartwaiver | ✓ |
| 🔑 Door access control | ✗ | ✗ | ✗ | ✗ | ✓ Only one |
| 📱 Branded mobile app | ✗ | Co-branded | ✗ | Generic | ✓ Your brand |
| FFL compliance | Yes (most switch to FastBound) | Via Gearfire | ✓ | ✗ | No (use FastBound) |
| Single vendor | ✓ | ✗ Requires two | ✓ | ✓ | ✓ |
Two things stand out: ManageMemberships is the only platform with door access control. And it's the only one that doesn't require a second vendor for core functionality.
Real monthly cost
What you'll actually pay per month
Including API fees, second-vendor bills, and add-ons — not just the sticker price.
two vendors
Bizzflo — $2,500+/mo
The incumbent. Expensive. And you'll probably outgrow the compliance tools.
Bizzflo is the name most range owners hear first. It's a full POS, booking, membership, inventory, and FFL compliance platform built specifically for gun ranges and stores. It's comprehensive. It's also $2,500/mo or more.
What it does well:
- All-in-one for ranges that run a full retail gun store
- Distributor integrations (RSR, Sports South, Lipsey's, Davidson's, Chattanooga)
- Purpose-built for firearms
The e4473 problem:
Bizzflo's built-in e4473 and bound book tools are one of its core selling points. In practice, they're clunky. Every range we've spoken to that started on Bizzflo's FFL compliance tools eventually migrated to FastBound — the industry standard for e4473 and digital bound books. If you're going to use FastBound anyway, you're paying $2,500/mo for an all-in-one suite where you're not using one of the most expensive features.
What's missing:
- No door access control — your members can't get into the building at 2 AM with their phone
- No branded mobile app
- Closed ecosystem — if you ever want to leave, migration is painful
- Support complaints from multiple ranges
Bottom line: If you run a massive retail operation with high-volume firearms transfers and you genuinely use every feature, Bizzflo might be worth it. For most ranges, you're paying a premium for compliance tools you'll replace with FastBound and retail features you don't need.
ShotPro + Gearfire AXIS — $1,200–1,800/mo (combined)
Looks like one platform. It's actually two. And one of them keeps raising prices.
ShotPro positions itself as an all-in-one range platform. It's not. ShotPro is a guest experience layer that sits on top of Gearfire AXIS POS. You need both. Two vendors. Two bills. Two sets of terms you don't control.
What ShotPro does well:
- Strong waiver-to-CRM pipeline
- Event ticketing and competition management
- Marketing automation triggered by range activity
- Transparent pricing on their side ($249–699/mo)
The Gearfire problem:
ShotPro advertises that they waive one $200/mo Gearfire API fee. What they don't highlight is the rest of the Gearfire bill. In late 2025, Gearfire raised API fees across the board — some integrations doubled or tripled overnight. A mid-size range that was paying $250/mo in API fees woke up to a $650/mo bill. There's no guarantee those fees won't go up again. And you have no leverage — Gearfire controls the POS, the data, and the pricing.
Real cost breakdown:
- Gearfire AXIS base subscription: $200–500/mo (estimated)
- Gearfire API integration fees: $250–650/mo
- ShotPro MAX: $699/mo
- Total: $1,200–1,800/mo for a two-vendor stack
What's missing:
- No door access control
- No standalone FFL compliance — still need Gearfire or FastBound
- If Gearfire raises prices again (and they have a pattern of doing so), your costs go up and ShotPro can't do anything about it
Bottom line: If you're already on Gearfire AXIS and happy with it, ShotPro adds real value on top. If you're choosing from scratch, building your operation on two vendors — where one has a history of aggressive fee increases — is a risk worth thinking about.
Coreware — Pricing Unknown
Strong retail POS. Opaque pricing. Range features are secondary.
Coreware is primarily a retail POS platform that extends into range management. If your operation is 70% gun store and 30% range, Coreware might be the right fit. If you're range-first, the priorities don't align.
What it does well:
- Retail POS with FFL compliance
- Used by large chains (Range USA / Point Blank)
- Customer-facing booking sites on clean subdomains
- CRM, marketing, loyalty programs
What's missing:
- No door access control
- No branded mobile app
- Pricing is completely opaque
- Range management feels secondary to the retail side
Bottom line: Good for gun stores that happen to have ranges. Not the best fit for range-first operations.
EZFacility — $150–400/mo
Simple. Reliable. Built for dance studios.
EZFacility works. It schedules lanes, manages memberships, and processes payments. The problem is it was built for fitness facilities — the same platform runs yoga studios, batting cages, and dance schools. It doesn't understand your industry.
What it does well:
- Easy to learn
- 99.99% uptime (AWS hosted)
- Integrated payment processing
- Smartwaiver integration
What's missing:
- Not firearms-industry specific
- No FFL compliance tools
- Platform feels dated
- No branded mobile app
- No door access control
Bottom line: Fine for a small-to-mid range that just needs basic scheduling and memberships. But you'll outgrow it, and you'll need 2–3 other tools bolted on to run a full operation.
eSoft Planner — From $39/mo
Budget-friendly. Basic. You get what you pay for.
eSoft Planner is the cheapest option out there. Modular pricing means you only pay for what you use. If you're a small gun club with 5 lanes and 100 members, it gets the job done.
What it does well:
- Cheapest on the market
- Modular — pay for only what you need
- Handles concealed carry classes and equipment rentals
- Flat subscription, no per-member fees
What's missing:
- No FFL compliance
- UI feels like it was built in 2008
- No branded mobile app
- No door access control
- You'll bolt on 3 other tools within a year
Bottom line: Good starting point for very small clubs. Not built for operations that want to grow.
ManageMemberships — From $99/mo | Enterprise: $1,000–1,800/mo
One vendor. One bill. The only platform with door access and a branded app.
ManageMemberships started in MMA gyms and 24/7 fitness facilities — environments where membership billing, door access, and member engagement aren't optional. That same infrastructure translates directly to shooting ranges: automated billing, 24/7 door access tied to membership status, branded mobile app, scheduling, waivers, POS, and marketing — from a single platform.
What it does:
- Automated recurring billing via Stripe with failed payment retry and smart dunning
- Physical door access control — members access your facility 24/7 with their phone. Membership lapses? Door locks automatically. No fobs, no codes, no manual management.
- Branded mobile app — your range's name and logo in the App Store and Google Play
- Lane and resource booking with capacity limits and waitlists
- Kiosk check-in with digital waiver signing
- Email and SMS campaigns with member filtering and at-risk alerts
- Real-time dashboard with MRR projections and revenue analytics
- POS system
- CRM and lead tracking
- Free migration assistance — including Stripe payment token transfers so members don't re-enter card info
Pricing:
- Small ranges: From $99/mo (unlimited members)
- Enterprise ranges: $1,000–1,800/mo (private instance, dedicated support, SLA, full onboarding)
- Free tier available to try it first
What makes it different:
- Door access control. No other platform on this list offers it. Your members access your facility with their phone. Their membership expires? The door doesn't open. No extra hardware vendor. No separate access control system.
- Branded mobile app. Your range, your brand, your app.
- One vendor, one bill. No API fees between platforms. No second vendor that can raise prices on you. No data stranded in a system you don't control.
- Direct support from the founder. Call a phone number, talk to a human who built the platform. Not a ticket queue. Not a chatbot.
What it doesn't do:
No built-in e4473 or bound book. But nobody on this list does FFL compliance well — the ranges that tried Bizzflo's tools ended up on FastBound anyway. Use FastBound for compliance. Use ManageMemberships for everything else.
Enterprise pricing at $1,000–1,800/mo is still $700–1,500 less than Bizzflo for comparable scope — and it includes door access and a branded app that Bizzflo doesn't offer at any price.
Rapid Gun Systems — ~$1,200/mo
A retail POS with range management bolted on.
Rapid Gun Systems is an NCR Counterpoint POS with FFL compliance tools. Range management exists but feels like an afterthought.
What's missing:
- No door access control
- No branded app
- Range features are secondary to retail
- NCR dependency locks you into their ecosystem
Bottom line: Gun store POS that happens to manage lanes. Not a range management platform.
How to Decide
Which platform is right for you?
Bring this to the sales call
