Starting Over: How Kingdom Creek Launched a Mud Park From Scratch

About Kingdom Creek

Kingdom Creek is an off-road adventure park on more than 100 acres in Iowa, Louisiana, minutes from Lake Charles. Riders come for mud bogs, trail riding and deep water holes, with guided tours for people who turn up without a machine of their own. The park held its grand opening in May 2026.

The Challenge

Kingdom Creek came to ManageMemberships after a difficult experience with a previous marketing company. The details are theirs to tell, but the practical problem was simple enough: the work they had paid for had not brought riders through the gate, and they did not control their own domain name — the one asset a business cannot afford to rent from somebody else.

On top of that, they were opening a brand new park. There was no member list, no booking system, and no way for a rider to sign a waiver before turning up at the gate — and a mud park cannot let anybody through the gate without one.

• ✕ No control of their own domain name
• ✕ No website that brought in riders
• ✕ Paper waivers at the gate, with every rider handled by hand
• ✕ No way to sell day passes, tours or memberships online

The Solution

ManageMemberships built Kingdom Creek a new public website on a domain they own outright, took on the SEO, and stood up the membership side of the business on the same platform. Riders find the park on Google, land on the site, and register before they arrive — signing their waiver on their phone rather than on a clipboard at the gate.

The search work went beyond the home page. Kingdom Creek now ranks on guides written for the way people actually search in southwest Louisiana — pages aimed at riders looking for parks near Lake Charles and near Lafayette, covering what to expect, what to bring and what it costs, each one routing into the same registration flow. That is why the park turns up for “atv riding near me” rather than only for its own name.

The Results

Kingdom Creek went from grand opening to a full first season, with every rider registered and every waiver signed before anybody reached the gate. Revenue through the platform grew more than thirteenfold between their first month of trading and their peak month in August.

On the search side, the site holds an average Google position of 5.1 with a 28.3% click-through rate over a three-month period.

The click-through rate is the number worth pausing on. Most listings in that position are clicked by a single-digit percentage of the people who see them; Kingdom Creek is clicked by more than one searcher in four. That is what it looks like when the page matches the intent behind the search — somebody typing “mud parks near me” outside Lake Charles is looking for exactly this, and nothing in the result makes them hesitate. That traffic is the front of the funnel that fills the park.

What happened once riders arrived shows up in the reviews. Kingdom Creek holds a 5.0 rating across 162 Google reviews — every one of them gathered since the park opened in May. Reviewers mention the pond, the swimming, birthday parties, and the staff.

“We came out for the day and absolutely had a blast. Such a great ride so close to home. The owners and staff are absolutely wonderful. They make sure that you are satisfied and open to suggestions. Go see for yourself!”

“Manage Membership has helped manage our customer in a smooth and seamless process. Jonathon is so helpful and always responds timely.”

• ✓ A full first season of riders registered online before arriving
• ✓ Every waiver signed digitally instead of at the gate
• ✓ An average Google position of 5.1 and a 28.3% click-through rate, ranking for “atv riding near me”, “atv riding lake charles” and “mud parks near me”
• ✓ A 5.0 rating across 162 Google reviews, all since opening in May
• ✓ A domain and a website the business actually owns

Day-to-Day Impact

On a busy weekend the gate is the bottleneck at any mud park. Because riders register and sign their waiver before they arrive, staff spend their time getting people onto the trails instead of working through paperwork. Day passes, single and double rider tours, and annual memberships all sell through the same system, so the park can see what is selling without reconciling a cash box against a clipboard.