Gym Pricing Optimizer — ManageMemberships

1 — Fixed costs

Rent / month ($)

Utilities / month ($)

Staff / month ($)

Software / month ($) ManageMemberships may cost less for your gym type — compare

Equipment financing ($)

Other fixed costs ($)

You need $— per month just to survive

2 — Variable cost per member

Equipment wear, cleaning, payment processing, support time

Conservative

~$15 / member

Balanced

~$8 / member

Aggressive

~$3 / member

Each member actually costs you ~$15/month

3 — Market reality

City / area population

% interested in fitness

Base market capture at mid-range price ($120)

Pessimistic Optimistic 1.0%

Demand elasticity (1.2x) adjusts member count up or down vs the $120 baseline — lower price attracts more members, higher price fewer.

At current pricing, your projected market is — members

Population density: —

4 — Pricing

Monthly membership ($)

Drop-in price ($)

Drop-ins / month (est.)

Drop-in → member conv. %

24/7 access premium (+$10/member)

Include unauthorized access revenue loss (~10%)

5 — Family plan

Additional member discount %

Avg household size (members)

% of members on a family plan

0% 60% 15%

Industry average: ~15% of gym members are on family or household plans. This adjusts your blended revenue per member in the profit calculation.

Family plan: $— per household · $— per head vs $— solo

Blended revenue per member: $— (vs $— if all solo)

6 — Ancillary revenue

Revenue beyond the base membership fee — personal training, classes, retail, supplements, etc.

Personal training / month ($)

Classes & workshops / month ($)

Retail & supplements / month ($)

Other ancillary / month ($)

Ancillary revenue: $0/month · adds $0 per member effective

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Results

Monthly profit

—

at projected capacity

Break-even

—

members needed

Projected members

—

demand-adjusted

Net / member

—

after variable costs

Scenario comparison — click to load

Uses your actual market inputs. Lower prices attract more members via demand elasticity; higher prices fewer. Not a fixed assumption.

Profit curve — price vs monthly profit

Run less admin. Grow more members.

Most gyms lose 10–25% of revenue from misaligned pricing and access control gaps. ManageMemberships tracks real usage, access events, and payments — automatically.

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Run less admin. Grow more members.

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