Branding

Positioning Statement

Primary one‑liner

ManageMemberships: Run less admin. Grow more members. Manage payments, waivers, classes, and member communication in one fast, easy-to-use platform.

Use this as the hero sentence and meta description basis.

Company Boilerplate

Standard paragraph

With ManageMemberships’ automated billing, class and event management, and new CRM functionality, it’s easier than ever to grow and manage your gym—without paying for a dozen different services.

Optional alternatives

• ManageMemberships brings automated billing, class/event scheduling, and built‑in CRM together in one platform, so you can grow members and cut admin time—without the cost and complexity of multiple tools.
• From payments and waivers to classes, events, and CRM, ManageMemberships automates the busywork so your team can focus on coaching and community—at a price that beats stitching together separate services.

Preferred

Full color mark on light backgrounds. For dark backgrounds, use the white or high‑contrast version.

ManageMemberships

ManageMemberships

Do and do not

Keep clear space around the logo and avoid placing it on busy backgrounds. Do not stretch, rotate, add outlines, or change colors outside the palette.

• Use SVG (or high‑res PNG) for web.
• Maintain minimum size for legibility.
• Use white logo/text on dark primary backgrounds.
• Do not distort or skew.
• Do not add extra effects.
• Avoid low‑contrast placement.

Type scale

CSS snippet

Use this stack for static pages to match the app:

:root {
  --mm_primary: #2563EB; /* admin-primary 600 */
  --mm_accent: #0EA5E9;  /* admin-accent 500 */
  --mm_text: #1f2937;    /* gray-800 */
  --mm_muted: #6b7280;   /* gray-500 */
}

body {
  font-family: Poppins, Figtree, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif;
  color: var(--mm_text);
}

h1, h2, h3, h4 { font-weight: 800; letter-spacing: -0.2px; }

Buttons

Use the primary button for the main action, ghost for secondary.

Card example

Cards should feel calm, readable, and structured. Use borders and subtle shadows.