Case Study: How ManageMemberships Transformed Gym Management for Raise the Bar Performance
1. Overview
Raise the Bar Performance, a premier powerlifting gym in Huntingburg, IN, needed a more efficient way to manage member access and security. Their previous system required handing out physical key fobs, creating logistical challenges and additional costs. By switching to ManageMemberships, they eliminated the need for fobs, allowing members to enter via an app or QR code, while also enhancing security with camera integration to detect tailgaters.
2. The Challenge
Raise the Bar Performance was growing, but their access control system wasn't keeping up. Their reliance on physical key fobs led to several issues:
✅ High administrative burden – Staff had to distribute and track lost key fobs. ✅ Institutional inertia – Members were used to the old system and there was concern about attrition with moving to something new ✅ Security concerns – Members could easily share key fobs, making unauthorized access hard to control. ✅ Ongoing costs – Ordering and replacing key fobs added expenses. ✅ Limited tracking – No way to detect tailgaters (people entering without permission).
The gym needed a modern, fobless solution that provided seamless access for members while enhancing security.
3. The Solution
Raise the Bar Performance implemented ManageMemberships, gaining:
✅ Fobless Access Control – Members enter via a mobile app or QR code, eliminating the need for physical fobs. ✅ Semi-Automated Member Onboarding – Existing members did not have to re-enter their information. A custom welcome page was developed allowing members to enter their email address and from there they would just have to enter new payment info and a new password ✅ Camera Integration for Security – The system captures stills from security cameras, helping staff flag tailgaters and maintain access control. ✅ Automated Membership Management – No more manual tracking of expired memberships or access permissions. ✅ Easy Onboarding – New members can register, sign waivers, and set up billing in minutes—all online.
4. The Results
Since implementing ManageMemberships, Raise the Bar Performance has seen:
✅ 100% Reduction in Key Fob Management – No more lost or shared fobs. ✅ Less attrition – 95% of members transferred over without a hitch. The few that did not continue were offset by members who joined and lowered costs from the old system, resulting in a near net-zero effect on revenue. ✅ Enhanced Gym Security – Tailgating detection prevents unauthorized access. ✅ Faster Check-ins – Members enter the gym instantly using their app or QR code. ✅ Lower Operational Costs – No more expenses tied to ordering and replacing key fobs. ✅ More Time for Training – Staff no longer waste time managing access issues.
"Moving to ManageMemberships has significantly improved how we run our gym. Our members love the ease of using their phones to access the facility, and we’ve eliminated the hassle of tracking key fobs. The customer service has been outstanding—the team went above and beyond by printing signs and even communicating directly with our members to ensure a smooth transition." – Greg Hirsch, Owner, Raise the Bar Performance
6. Conclusion
By adopting ManageMemberships, Raise the Bar Performance has modernized its access control system, saving time, improving security, and enhancing the member experience. Their success demonstrates how the right technology can streamline gym operations while keeping costs down.
