Turn Leads Into Members With CRM, Squeeze Pages, and Drip Campaigns in ManageMemberships

Managing leads effectively is one of the biggest challenges for gyms, studios, and membership based businesses. Getting someone interested is only the first step. The real work happens between first contact and the moment they decide to sign up.

ManageMemberships now includes a full set of tools designed to help you nurture new leads, guide them through a real sales funnel, and convert them into paying members.

Understanding the Sales Funnel

A sales funnel is the process of making people aware that your business exists, engaging them over time, and gradually guiding them toward a decision. That decision might be signing up for a membership, booking a class, or joining a challenge.

The goal is not to rush the process, but to create consistent touchpoints that build trust and momentum.

Prospect CRM Built for Membership Businesses

At the center of this update is a dedicated Prospect CRM. You can access it directly from Reports by selecting Prospect CRM.

• New incoming leads
• Which prospects are qualified
• Estimated value of each lead
• Where each prospect came from

Each prospect has a detailed view where you can assign an expected value, adjust their lead score, and document activity such as tours, follow ups, or conversations. You can also send texts and emails directly from the prospect record.

When a prospect is ready, you can send a registration link or convert them into a member manually, without jumping between systems.

Capture More Leads With Squeeze Pages

ManageMemberships includes built in squeeze pages that connect directly to the CRM.

• Title and headline
• Optional descriptive content
• Hero image support
• Custom form fields
• Required field controls
• Default interested membership level

This works well for promoting specific memberships, six week challenges, or limited time offers. After submission, prospects are automatically added to the CRM and ready for follow up.

Visualize Progress With Pipeline View

In addition to list views, the Prospect CRM includes a pipeline view that lets you move leads between stages as they progress.

This makes it easier to spot bottlenecks, track momentum, and prioritize follow up.

Automate Follow Up With Drip Campaigns

Drip campaigns allow you to automate outreach without losing the personal touch.

• Email sent immediately after signup
• Follow up email several days later
• Text message after additional time passes

Once a campaign is created, prospects can be assigned and messages will be delivered automatically on the schedule you define.

One Connected System From First Click to Signup

Prospect CRM, squeeze pages, pipeline view, and drip campaigns work together as a single system. You capture interest, track engagement, follow up consistently, and convert prospects into members without exporting data or stitching together third party tools.